Beyond Growth Tactics. Your Strategic Growth Partner.
I’m Laura Martin - a marketing strategist, business consultant, and systems-focused problem solver.
Through Innovational Business Solutions, I help businesses move beyond scattered marketing by building clear strategies and practical systems that support long-term growth. With more than 25 years of experience in business and marketing, I bring together strategy, structure, and execution to help businesses simplify complexity and grow with confidence.
I care deeply about meaningful work, authentic connection, and helping people succeed in ways that feel aligned with who they are. I bring both empathy and structure to the work I do; balancing big-picture thinking with practical execution.
At the end of the day, my goal is simple: help you feel less overwhelmed, more focused, and confident in how your business operates & grows.
Bold Women of Business - Class of 2025
Recognized by Moody on the Market for leadership and impact in the Southwest Michigan community.
Leadership Accelerator - Class of 2024
Graduate of the Leadership Accelerator Program with Lake Michigan College and the Southwest Michigan Regional Chamber of Commerce. Trained in strategic leadership and organizational growth.
Southwest Michigan Community
Actively involved in supporting local businesses, entrepreneurs, and community organizations including Cornerstone Alliance Entrepreneurial Services.
Marketing Strategist. Business Consultant. Systems-Focused Problem Solver.
My work sits at the intersection of things most consultants treat separately — and that's exactly what makes the difference.
Scattered & Inconsistent Marketing
Campaigns running without strategic alignment — reactive instead of results-driven.
Too Many Tools, No Clear Process
Platforms and software everywhere, but nothing working together efficiently.
No Unified Strategy
Teams constantly reinventing the wheel with no roadmap tying efforts together.
Operational Chaos
More time is spent managing chaos than driving results - growth creates more problems than it solves.
Why I Started Innovational Business Solutions
Throughout my career, I've seen the same pattern over and over again:
Businesses invest time, money, and energy into marketing…but without a clear strategy or the systems to support it, results are inconsistent and frustrating.
Marketing becomes reactive — chasing trends instead of building momentum.
Operations become messy — growth creates more problems than it solves.
Growth stalls — despite the effort, the needle barely moves.
So I Built Something Different
I started Innovational Business Solutions to help businesses move beyond disconnected efforts and build something more intentional, structured, and sustainable.
Frequently Asked Questions
Who do you work with?
Innovational Business Solutions works best with small to mid-sized businesses, entrepreneurs, and organizations that are ready to grow and want a clear strategy and real systems to support that growth. I typically work with business owners and teams who feel overwhelmed, stuck, or unsure where to focus, as well as organizations that need more structure, clarity, and better execution systems. Most clients come to me because they are either doing a lot of marketing with little return, or not doing enough because they do not have a clear direction.
What are the ways we can work together?
There are three primary ways to work together: Strategy Sessions, Marketing Strategy & Growth Planning, and Systems & Workflow Optimization. Strategy Sessions are short-term, high-impact sessions designed to give you clarity and direction. Marketing Strategy & Growth Planning is a deeper engagement focused on building a full roadmap for your business. Systems & Workflow Optimization helps structure your tools, processes, and operations so your marketing runs more efficiently. Everything is designed to meet you where you are and move you forward.
Where do I start if I’m not sure what I need?
Start with a free 20-minute Strategy Consultation. It is a chance for us to connect, discuss your business, and talk through what is working, what is not, and where you may need support. The goal is to give you clarity around your biggest gaps, priorities, and next steps - without overcomplicating the process.
What makes Innovational Business Solutions different from a typical marketing agency?
Most agencies and consultants jump straight to tactics. I start with strategy, build the systems to support it, and then align execution. That Strategy → Systems → Execution approach is what separates fragmented marketing from sustainable growth. I help businesses get ready for agency support - or help them get more value from the agency partners they already have.
What exactly do you do?
I help businesses turn scattered marketing efforts into clear strategy, structured systems, and measurable growth. That means clarifying what you should be doing and what you should stop doing, building a strategy that aligns with your business goals, and creating systems and workflows that make execution more consistent instead of chaotic. This is not about adding more tactics or racking up software fees; It is about being intentional - focusing on the right things for your business.
What can I expect after working with you?
You can expect to walk away with clear priorities, a structured plan you can actually execute, systems that reduce overwhelm and create more consistency, and better alignment between your marketing efforts and your business goals. In short: more clarity, more confidence, and real momentum.